Herb Heaven heritage
Our legacy
Herb Heaven is more than a brand. It is the continuation of a family story shaped by Kashmir, agriculture, entrepreneurship, and an enduring belief in authenticity.
For four generations, our family has remained connected to the land and to the traditions that make Kashmir unique. What began with a respected landowner's relationship with the land eventually became a saffron business, grew into a trusted enterprise, and today is evolving into an international brand.
The family story
The Roots · 1930s
First generation
The story begins in the 1930s with Mohd Sultan Mir, a respected landowner whose connection to the land and its agricultural traditions became the foundation of the family's journey.
It was a relationship with the land that would shape the generations that followed.
The Visionary Entrepreneur · 1960s
Second generation
After completing his Master's degree, Abdul Rashid Mir chose entrepreneurship and dedicated himself to promoting authentic Kashmiri saffron across India — establishing the family's saffron business and building relationships with leading Indian companies, including Baidyanath, Dabur, Zandu, Haldiram's and Dinshaw's.
The vision began.
The Builder & The Backbone · 1990s–2010s
Third generation
The third generation strengthened the family business, developed long-standing relationships across India, and built the foundation upon which Herb Heaven would grow. It was during this chapter that the principles that continue to define Herb Heaven took deeper root: quality, authenticity, integrity, trust.
The foundation grew stronger.
The Next Chapter · 2018–Present
Fourth generation
The fourth generation brings together family heritage and international experience, carrying the legacy into a new era — branded retail, new international markets, new product categories, digital platforms and the next phase of global growth.
The legacy goes global.
Our journey
Key moments that shaped Herb Heaven into what it is today.
Herb Heaven expands into branded retail, launching its 1g and 4g saffron products and strengthening its presence across India and international markets, including the GCC.
Herb Heaven Australia is established, introducing the brand's 5g Saffron Sprinkle Powder and expanding the retail saffron portfolio.
Herb Heaven Canada is established, extending the family's international presence into North America.
Herb Heaven opens its first company-operated retail store, creating a direct connection between the brand and its customers.
The second company-operated retail store opens, continuing the expansion of Herb Heaven's physical retail presence.
Herb Heaven expands beyond its traditional saffron portfolio into honey, dry fruits, foods and teas.
Herb Heaven begins a major brand reimagining and digital transformation, including the launch of its online platform and the integration of business operations.
A legacy of Kashmir. Since the 1960s.
A family legacy that began with Kashmiri saffron continues to evolve — one generation, one product, and one market at a time.
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